Monday, March 8, 2010

BlackPrint Reloaded

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So, a few years back my CEO gave a "test run" speech that he was giving at SxSW about how to start an internet company for less than $100. It was a fantastic speech that set my mind on fire. He basically gave what he called "The 4 Horsemen of the Internet Apocalypse", aka: why there was a Dot-Com bust. Without my notes (I'm sure they're in one of my many notebooks) I'll just have to vaguely recall some of the high-notes (it was a 20 minute speech, so it was all high-notes really).

The 4 horsemen were (forgive me if I get this a little inaccurate):
1) Internet Access - the internet wasn't widely available.
2) Internet Speed - broadband wasn't affordable or highly available.
3) Trust - Nobody was willing to put in personal information to make purchases (i.e. credit card, address, etc).
4) Advertising - There was no advertising model in place, so no way to capitalize on the audience that was there.

Obviously, internet access and speed are now both ubiquitous and inexpensive, most of America has a computer now and availability is enough that competition is bringing down price (well, it was, but price-fixing is another topic). Sales numbers surpassed $100B a few years ago, ad revenue has hit $23B, so clearly trust is there as well as an advertising model. Google Adsense has done something no other advertising model has ever accomplished: it's made generating revenue off of content accessible to anybody.

That last line really made me sit up. I don't have any wares to peddle, but I do enjoy writing, and I like movies and music. And with that I decided to start publishing my own reviews, it only took a few minutes to sign up with Adsense (what Google calls their advertising platform). I was doing all the HTML coding by hand which got really old, very quickly and after about 60 articles I saw that the site was going to grow and when I wanted to go back and redesign it that it would be far too monstrous to do without spending a few Grand.

So, I put it on the backburner, until recently.

A few weeks ago I learned about a Content Management System (CMS) called WordPress, I read and watched a lot of videos about the install and setup, and the more I read the more I liked it. So, I installed it and found a skin that I liked for it and pushed all of my content over to the new system. While it is far from finished (I envision future redesigns), it's a good enough jumping off point, despite being up til 7am "last night" to fix last minute bugs when the domain transferred to my new registrar.

So, my site for Music Reviews, Movie Reviews, various Articles and a little bit of Poetry: BlackPrint. New content will be coming soon, and hopefully often.



Regina Quentin said...

I love LOVE love your new site! It is very awesome. It seriously looks great Wes.

Wes Hemings said...

Thanks Regina beans!

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